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The first major action in this operation was set up in partnership with home improvement distributors and retailers - Castorama, Point P, Gedimat, Panofrance, Réseau Pro, Weldom and Leroy Merlin.
 Operation processGascogne has pledged to have one tree replanted for every purchase of a product from the Gascogne Wood Products range (wood flooring, panelling, siding, mouldings and cleats) from a participating retailer.
In order to promote this operation, several communication tools have been implemented at home improvement distributors and retailers.
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 Poster for operation announcement in the shops and retailers entrances.
 Presentation of the operation and its process by special posters and leaflets distribution
 All customers buying a Gascogne Wood Products range product who wants to participate must fill a form in and send it back to Gascogne
Upon reception of this form, Gascogne writes to the customer to notify the good reception and advise him when the trees will be planted (between 1 or 2 years according to the cleaning up and time to let the land lie fallow).
At the time of planting, the will be given information regarding the plot of land concerned. |
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